The main focus of most restaurants out there is food. But, did you know that your restaurant’s overall design and layout plays a critical role in your restaurant marketing strategy?The customer experience that your food outlet provides has a significant impact on how people perceive your business.

Your customers need to feel comfortable and welcome while enjoying their meals. This is the primary reason why you need to take some time and think about your restaurant’s interior design and layout. The restaurant layout may also influence the ordering behaviour of your clients and have a significant impact on operations and the workflow.

Here are some of the top reasons why you need to invest in a well-planned restaurant layout.

Human Comfort

The comfort of the people in your restaurant –both your employees and customers is paramount. If your clients are uncomfortable, they will avoid eating at your restaurant, and your business may suffer.

On the other hand, if your employees are uncomfortable, they won’t perform their duties as expected hence affecting the customer experience. You must always strive to provide good working conditions that will ensure high efficiency and productivity.

Human comfort in a restaurant depends on several factors such as indoor air quality, lighting, and other acoustic factors. You need to make sure that everything is in order for the maximum comfort of your customers and employees.

Safety

Safety is another critical aspect that must always be included in your overall restaurant layout. In case of an emergency, there must be clear exits just in case your employees and customers need to evacuate the building.

Work with experienced restaurant layout designers such as Dawnvale Group to create wide paths that can accommodate large groups of people in the event of an emergency. Hire an architect who will create your restaurant layout with all these factors in mind.

You don’t want your customers and employees to tripping and hurting themselves while trying to navigate their way out of the restaurant in the event of an emergency.

Optimum Utilisation of Available Space

One of the most critical aspects of a well-designed restaurant layout is the optimum utilisation of available space. The restaurant layout must be designed in such a way that everything ranging from chairs and tables to other equipment is well accommodated within the available space leaving enough room for work and easy movement.

The arrangement must also be done in a manner that suits the overall restaurant style and theme.  There must be sufficient spaces between the tables and the chairs to facilitate comfort and easy mobility of both your customers and employees.

Connect the Restaurant Frontend to the Backend

The restaurant layout must be designed in such a way that the frontend which comprises of the main entrance, reception, dining area, and the cashier’s area are well connected to the backend that includes the Pantry, restaurant kitchen, administration, and storage areas.

The design must allow the smooth movement of items from the storage and pantry to the kitchen and then from the kitchen to the dining area. If the kitchen is too far from the pantry, your employees will face unnecessary hassles transferring various items to the kitchen which may result in unnecessary delays in food preparation.